Grow. Pivot. Thrive.

B2B Marketing Consulting

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Start with a
Strategic Business Assessment

Our Strategies Map the Way

Deep Experience. Uncommon Sense.

Expertise + Perspective = Uncommon Sense. Rely on the consultative experience of accomplished marketing advisors with decades solving business development challenges to help companies thrive.

Whether it’s leading brand marketing at Fortune companies or positioning SMBs to grow, we focus clients on a process that aligns business vision and objectives with custom business marketing strategies, tactical playbooks and a team that executes properly.

Based in Philadelphia, we’re constantly energized by helping contribute to the success of our clients and networks of relationships. Successful client collaborations are a true partnership based on a mutual vision, positivity, respect and accountability.

David Thompson – Managing Partner

Business advisor, marketing strategist, brand storyteller, educator. David has held a full spectrum of leadership roles on agency and corporate marketing teams, for brands like Intel Corporation, Phillips Electronics, OKI Data US, Comcast and Sony Ericsson Mobile.

“As a business marketing advisor — regardless of the client, industry or challenge — I deliver high-value consulting based on: non-stop ideation, differentiating the company brand and its product/services, and a relentless devotion to ROI.

“We utilize our Fortune 500 experiences to guide businesses to the next level, particularly B2B firms, mid-market companies and family-owned businesses. Working with their vision and mission, we reimagine their value proposition into business development solutions that create opportunity and top-line growth.”

Michael D’Antonio – Client Partner

Michael creates a strategic vision for clients at the intersection of marketing, technology and business, and leads client relationships.

“I pride myself on being Inventive and upbeat, it’s an approach that has been a differentiator working at agencies like McCann-Erickson San Francisco, EPAM and Digitas Health. My value-add has always been creating relationships and building trust with senior executives, really diving into core issues and barriers. It’s been the key to successful engagements with NBC, Wolters Kluwer Health, Comcast, YouTube, Microsoft and Major League Baseball.”

“It all comes down to building a best practices digital marketing foundation; far too many companies don’t understand it. They will working with us. Sustainable growth doesn’t happen without it.”

Services

Discovery, Audit, Assessment
Buyer Journey Mapping
Customer Acquisition Costs
Product, Services Prioritization
Industry, Competitor Studies
Marketing-Sales Operations

Strategic Marketing Planning
Brand Differentiation & Values
Connected Communications
Customer Experience
Leadership Content
Relationship Marketing

Digital Strategy Development
Paid Advertising Campaigns
Digital Media Planning
Marketing Operations
KPIs, Analytics & Intelligence
Creative Services

Client Work

Launch Modern Law Firm for New Era

Dailey LLP

Enhanced Brand & Grew Membership

PA Association for Justice

Digital Strategies Propel Lead Growth

Cipperman Compliance Services

Business Marketing Strategies Drove Revenue

Business Valuation

Launched Innovative Cargo Brand

Boundless Carriers

Brand Strategy for Consumer Health Brand

American Hearing Aid Associates

Enhanced Brand & Customer Experience

3 Dimensional Physical Therapy

Developed & Launched Career Coach Firm

Career Coach Pros

Marketing ROI without Guesswork & Budget Waste

Align your business vision with marketing strategies and tactical playbooks, guided by a team that improves marketing ROI during any company lifecycle.

Grow efficiently with a custom marketing strategy and playbook

Pivot your business marketing foundation to seed business development

Thrive with measurable results based on data and continuous optimization

The Rhythm of Business Growth

Your Digital Foundation

A modern digital marketing foundation enables multi-platform digital campaigns to communicate with clients across channels and move prospects through the buyer journey.

Your Marketing Playbook

A custom marketing strategy based on your brand differentiation, prospects and growth goals, that guides strategic marketing programs and performance in today’s digital ecosystem.

Your Tactical Execution

We own marketing strategy and digital delivery so you can focus on running your business. Your leadership content will be consistently deployed to audiences that align with conversion goals.

CXO Interview Series

The Shifting Digital Media Landscape

With Hal Donnelly

Great interview with Hal Donnelly, Chief Executive Officer of new media leader, PhillyVoice.com. Fascinating Insights into the “Shifting Digital Media Landscape.”

Expertise: Digital Advertising, Client Value Creation, New Media Partnership

The investment Value of “People Economics”

With Laura Queen

Your staff is your greatest asset — and it’s always a good time to strengthen them — learn the data-driven methods that result in appreciating [human] capital.

Expertise: Value Creation, Operations, Resource Management

How Technology Can Work More Easily

With Marty Focazio

With more than 20 years’ experience in technology consulting, Marty discusses how to improve processes, how to speak the proper language of workflow and simplify your technology stack across your organization.

Expertise: Technology, Operations, Workflow Consulting

Marketing Insights

What is a Fractional CMO and Does My Business Need One?

What is a Fractional CMO and Does My Business Need One?

While many B2B businesses seek help from traditional marketing consultants, their assistance may not be enough to fully overcome complex branding and digital strategy challenges. Without strong marketing leadership, the best laid plans will fail during execution—if...

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