Launched Business Litigation Firm for the Modern Era

Brand Planning & Identity

Client: Dailey LLP

Brand Identity, Strategic Planning & Marketing Execution
Leads to Expansion


The firm’s partners leveraged their experiences with the inefficiencies of traditional law firms to launch Dailey LLP, a nimble, tech-forward, modern business law practice that reshapes how firms conduct business – from client experience to digital communications.


Dailey LLP faced several challenges as a start up in the space. The firm needed a foundational marketing presence to generate awareness and interest, brand identity and  elements, and a focused tactical plan to attract clients.


Leveraging the founders’ philosophy and vision for the firm, Bongo built and launched the Dailey LLP brand with an identity and marketing communications strategy that was in alignment.

Video content, public relations, social media, website, and digital marketing tactics were employed to communicate the firm’s launch as well as Dailey’s unique value proposition and differentiation in the marketplace.


  • Opened two new offices and hired 10 new lawyers.
  • Dailey’s SEO optimized website received over 1,000 unique visitors within the first month of launch.
  • Dailey’s LinkedIn page achieved over 500 followers within the first month of launch.


“I know I am getting the best counsel possible from Bongo Consulting to execute our vision, expand our client roster, and grow the firm.” – Jeff Dailey

unique visitors within the first month of launch

Learn about Services

Followers on LinkedIn within the first month

Learn about our Team

YouTube Video Views

Contact for Consultation