Launched Business Litigation Firm for the Modern Era

Background

The firm’s partners leveraged their experiences with the inefficiencies of traditional law firms to launch Dailey LLP, a nimble, tech-forward, modern business law practice that reshapes how firms conduct business – from client experience to digital communications.

Challenge

Dailey LLP faced several challenges as a start up in the space. The firm needed a foundational marketing presence to generate awareness and interest, brand identity and  elements, and a focused tactical plan to attract clients.

Solution

Leveraging the founders’ philosophy and vision for the firm, Bongo built and launched the Dailey LLP brand with an identity and marketing communications strategy that was in alignment.

Video content, public relations, social media, website, and digital marketing tactics were employed to communicate the firm’s launch as well as Dailey’s unique value proposition and differentiation in the marketplace.