As a client partner, I am dedicated to driving results and delivering exceptional value to my clients. I am a creative problem-solver, adept at identifying and addressing complex challenges to achieve optimal outcomes. As a brand steward, I am committed to preserving and enhancing the integrity and reputation of the brands I work with.
I have extensive expertise in product launch strategies and have successfully guided numerous clients through the product launch process, from inception to market entry. Additionally, I am highly customer-driven, always seeking to understand the needs and preferences of my clients’ customers in order to develop effective marketing solutions that resonate with them.
With over 25 years of experience as a client partner, I have worked across various verticals such as health & wellness, pharmaceuticals, professional services, fintech, beauty, media & entertainment, and higher education.
During my professional journey, I’ve led the charge for many initiatives and projects including new product launches, establishing robust brand identities through positioning, logos, naming, and other creative elements, envisioning and building eCommerce experiences, and formulating efficient advertising approaches for B2B and B2C clients, encompassing traditional as well as digital mediums.
AstraZeneca, Prestige Consumer Brands, L’Oreal Paris USA, Ameritrade, Nature’s Bounty Vitamins, J&J Consumer, FujiFilm USA, Nintendo, Genentech, Warner Music Group, WebMD, Kramer Labs, Bloomberg, The Washington Post, Wright Medical, GSK, QVC, Pep Boys, AQR Financial, MasterCard… to name a few.
Visiting any place warm, Distance running, Hanging out with my 2 cool teenage kids, loving Atlantic City, Live music and great dinners out, visiting to New York city to shop, weekends with friends and family, great homemade Italian dinners.