Protecting the Public and Growing Business

YORK Analytical Laboratories

Independently owned-and-operated, YORK Analytical Laboratories has 30 years in environmental testing of air, soil, and groundwater, and was an early testing leader of PFAS, dangerous contaminants known as Forever Chemicals. The CEO’s goal was to quickly increase revenue, better leverage its scientific and service superiority, and expand service offerings and locations.

Solutions

Developed a comprehensive digital marketing and communications strategy to expand York’s brand awareness and online authority in PFAS testing leadership

In collaboration with the CEO, Bongo also created and conceived a new YORK brand, YorkLabWaterTest.com, for residential drinking water testing services. A launch focused omni-channel marketing strategy utilized SEO public relations, digital direct, website, social media and paid digital.

Results

YORK has become the commercial testing laboratory of choice in Greater NY, CT and NJ, with online search leadership for PFAS testing driving a 70% increase in online conversions year over year. 

Revenue increased due to new client acquisition, expansion from three to six locations, and the successful launch of YorkLabWaterTest.com.

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