Protecting the Public and Growing Business
YORK Analytical Laboratories
Independently owned-and-operated, YORK Analytical Laboratories has 30 years in environmental testing of air, soil, and groundwater, and was an early testing leader of PFAS, dangerous contaminants known as Forever Chemicals. The CEO’s goal was to quickly increase revenue, better leverage its scientific and service superiority, and expand service offerings and locations.
Developed a comprehensive digital marketing and communications strategy to expand York’s brand awareness and online authority in PFAS testing leadership
In collaboration with the CEO, Bongo also created and conceived a new YORK brand, YorkLabWaterTest.com, for residential drinking water testing services. A launch focused omni-channel marketing strategy utilized SEO public relations, digital direct, website, social media and paid digital.