Modernized Association Brand and Member Appeal

The Pennsylvania Association for Justice

The Pennsylvania Association for Justice was experiencing challenges in growing membership among statewide trial attorneys. Leadership wanted to re-invigorate the brand, expand web resources and become more relevant to legal professionals across the state to make Association membership more appealing to their audience.


Bongo created a comprehensive brand strategy and tactical plan, detailing across-the-board evolution including benefits messaging and ideas for the expansion of online resources.


The Pennsylvania Association for Justice saw improvement in all key areas including an increase in website traffic and member usage of Association resources. Membership retention increased, and new member enrollment increased.