Strategic Marketing Planning helps Non-Profit Improve Digital Engagement

Content Strategy & Marketing Execution

Client: PA Association for Justice

Content strategy increased traffic, engagement, and search engine rankings


The Pennsylvania Association for Justice (PAJ) is a non-profit organization that advocates for the rights of individuals and families in the legal system. The organization provides support and resources to attorneys who specialize in personal injury law, medical malpractice, and other types of civil litigation. With a mission to promote justice and fairness in the legal system, PAJ wanted to enhance their digital presence to better serve their members and the public.


PAJ approached Bongo Consulting, a full-service digital marketing agency in Collingswood NJ, to help them improve their website and digital marketing strategy. The organization faced several challenges that needed to be addressed, including outdated website design, lack of engagement with members and prospects, and low visibility in search engine rankings.


Bongo Consulting took a comprehensive approach to improving PAJ’s digital presence, starting with a website redesign that incorporated modern design elements and streamlined navigation. The new design emphasized the organization’s mission and key services, making it easier for users to find the information they needed.

To increase engagement with members and prospects, Bongo Consulting developed a content strategy that included a mix of blog articles, videos, and social media posts. The content focused on topics relevant to PAJ’s target audience, such as updates on legal cases and legislative news. Bongo Consulting also created a members-only portal that provided exclusive access to resources and events.

To improve search engine rankings, Bongo Consulting conducted a comprehensive SEO audit and implemented a series of technical optimizations to improve site speed, mobile-friendliness, and search engine indexing. The agency also developed a link-building strategy that included outreach to relevant industry influencers and publications.


Thanks to Bongo Consulting’s efforts, PAJ saw significant improvements in their digital presence. Website traffic increased by 40%, and the bounce rate decreased by 20%. The organization’s social media engagement also improved, with a 50% increase in followers and a 25% increase in engagement rates. PAJ’s search engine rankings improved, with several key pages ranking on the first page of search results.


Bongo Consulting was able to help the Pennsylvania Association for Justice improve their digital presence through a comprehensive approach that included website redesign, content strategy, and SEO optimization. The results speak for themselves, with significant improvements in traffic, engagement, and search engine rankings. PAJ now has a strong digital foundation to better serve their members and promote justice and fairness in the legal system.


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increase in social media followers

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