by Michael D'Antonio | Jun 23, 2020 | Business Takes
by Marty Focazio. How organizations’ inconsistent use of language impacts efficiency. One of the most important things you can do when developing a coherent way of working is to think hard about the language used to describe things and ways of doing things. It is...
by Michael D'Antonio | Jun 14, 2020 | Business Takes
Performance marketing is all about achieving measurable results from your marketing campaigns. Here are five steps you can take to eliminate guesswork and improve your performance marketing efforts: Set clear goals: Before you start any campaign, you need to clearly...
by Michael D'Antonio | May 14, 2020 | Business Takes
Or are they still not shooting for the same bullseye? In a global study less than a decade ago, 73% of CEOs surveyed thought marketers lack business credibility and are not the business growth generators they should be. 600 large corporation and SMB CEOS and...
by Michael D'Antonio | Apr 18, 2020 | Business Takes
Are We on The Same Page Here? I’ve been approached recently by Marketing Directors and VPs of companies looking for business consultation on the current situation. There are no rulebooks or marketing strategies to recommend for the current environment. We are all...
by Michael D'Antonio | Apr 13, 2020 | Business Takes
From Customer Experience to Human Experience Customer Experience (CX) isn’t enough. We map a Human Experience (HX). The world of business is rife with customers lost and companies closed because of preventable breakdowns in customer experience. The broken customer...
