by Mel Gross | Jun 25, 2022 | Business Takes
Why Strategic Content Planning Is Essential To Business Success So many marketing teams create content on the fly. It’s hard to put together a content plan when competing demands eat up your time. We advocate for bumping content planning up to the top of your...
by Mel Gross | Apr 18, 2022 | Business Takes
Marketing Advisor Vs. Marketing Agency: Which One Is Right For You? As a business or marketing leader, you should understand your team’s strengths and limits. You can see when it’s time to call in outside support to achieve your goals and deliverables. But what kind...
by Mel Gross | Feb 15, 2022 | Business Takes
The Future of Client Management Is Partnership Across industries, leaders are contending with two seismic shifts in the workforce. One is the Great Resignation. Employees are leaving jobs in droves; nearly 9 million Americans quit their jobs in October and November...
by Mel Gross | Feb 5, 2022 | Business Takes
What is a Fractional CMO and Does My Business Need One? While many B2B businesses seek help from traditional marketing consultants, their assistance may not be enough to fully overcome complex branding and digital strategy challenges. Without strong marketing...
by Mel Gross | Aug 18, 2021 | Business Takes
The Four Pillars of Your Digital Foundation- Why You Can’t Ignore Them What is a Digital Foundation? It’s the four most important elements in having a successful digital marketing strategy. Each digital tactic is effective on its own, but when combined it lays the...
by Mel Gross | May 31, 2021 | Business Takes
Optimize Digital Marketing & Public Relations with a ‘Post-Placement’ Checklist How to Leverage Successful PR Placement 1. Linktag, when possible. Digital-first news sources have policies in place around “link-tagging”, or how they embed references to company...
