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Digital marketing services typically include a range of components that businesses can use to promote their products or services online. Here are some of the key components of digital marketing services.
Search engine optimization (SEO)
The process of optimizing a website and its content to improve its ranking and visibility in search engine results pages.
Pay-per-click (PPC) advertising
A form of online advertising in which businesses pay for each click their ads receive.
Social media marketing
Promoting a brand, product, or service on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.
A marketing strategy that involves sending promotional emails to a list of subscribers.
Creating and sharing valuable, relevant, and engaging content to attract and retain a clearly defined audience.
Collaborating with influencers, people who have a large following on social media, to promote a brand, product, or service.
Creating and sharing videos to promote a brand, product, or service.
Marketing efforts that are specifically designed to target mobile users, such as mobile ads, SMS marketing, and mobile apps.
Website design & development
Creating and maintaining a website that is user-friendly, visually appealing, and optimized for search engines.
Analytics and reporting
Collecting and analyzing data to measure the effectiveness of digital marketing campaigns and make data-driven decisions.