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The vision statement defines the organization’s desired future state, providing a clear and inspiring picture of what it wants to achieve.
The mission statement outlines the organization’s purpose, including its key values and principles.
Goals & Objectives
These are the specific, measurable, achievable, relevant, and time-bound (SMART) targets that an organization sets to achieve its vision and mission.
A SWOT analysis identifies the organization’s strengths, weaknesses, opportunities, and threats to help inform strategic decision-making.
A competitive analysis examines the organization’s competitors and their strengths and weaknesses, identifying areas where the organization can differentiate itself and gain a competitive advantage.
These are the specific actions that an organization will take to achieve its goals and objectives, such as developing new products, entering new markets, or improving customer service.
The implementation plan outlines how the organization will execute its strategies and tactics, including timelines, budgets, and resource requirements.
Performance measures are used to track progress toward achieving the organization’s goals and objectives and to evaluate the effectiveness of its strategies and tactics.
Monitoring & Evaluation
Regular monitoring and evaluation are necessary to assess the effectiveness of the strategic plan, make adjustments as needed, and ensure that the organization remains on track to achieve its goals and objectives.