Strategic Planning

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Strategic planning is a process that involves analyzing an organization’s current situation, setting goals and objectives, and developing a plan of action to achieve those goals. The following are the key components of a strategic plan:


The vision statement defines the organization’s desired future state, providing a clear and inspiring picture of what it wants to achieve.


The mission statement outlines the organization’s purpose, including its key values and principles.

Goals & Objectives

These are the specific, measurable, achievable, relevant, and time-bound (SMART) targets that an organization sets to achieve its vision and mission.

SWOT Analysis

A SWOT analysis identifies the organization’s strengths, weaknesses, opportunities, and threats to help inform strategic decision-making.

Competitive Analysis

A competitive analysis examines the organization’s competitors and their strengths and weaknesses, identifying areas where the organization can differentiate itself and gain a competitive advantage.

Strategy Analysis

These are the specific actions that an organization will take to achieve its goals and objectives, such as developing new products, entering new markets, or improving customer service.

Implementation Plan

The implementation plan outlines how the organization will execute its strategies and tactics, including timelines, budgets, and resource requirements.

Performance Measures

Performance measures are used to track progress toward achieving the organization’s goals and objectives and to evaluate the effectiveness of its strategies and tactics.

Monitoring & Evaluation

Regular monitoring and evaluation are necessary to assess the effectiveness of the strategic plan, make adjustments as needed, and ensure that the organization remains on track to achieve its goals and objectives.