by Sueli Vieira | Aug 15, 2023 | Uncategorized
Sales leaders play a critical role in driving revenue growth and achieving business objectives. However, their time and attention are often stretched thin between managing sales teams, meeting targets, and overseeing various operational aspects. To alleviate this...
by Sueli Vieira | Aug 7, 2023 | Uncategorized
In the realm of marketing and revenue growth, having a seasoned and innovative leader at the helm can make all the difference. Kristin Colleluori, a partner at Bongo Consulting, is a dynamic professional known for her exceptional leadership and ability to drive...
by Sueli Vieira | Jul 28, 2023 | Uncategorized
In the dynamic business landscape, Chief Marketing Officers (CMOs) play a crucial role in optimizing resources and driving financial growth. When it comes to marketing initiatives, CMOs face the decision of relying on an in-house marketing team or engaging the...
by Sueli Vieira | Apr 20, 2023 | Business Takes
There are several reasons why growth companies may struggle with marketing: Lack of a clear marketing strategy: Growth companies may not have a well-defined marketing strategy, which can lead to a scattered approach and lack of focus. Without a clear strategy, they...
by Sueli Vieira | Apr 20, 2023 | Business Takes
A go-to-market (GTM) plan is a comprehensive strategy that outlines how a company will bring its products or services to market and generate revenue. For start-up companies, a well-executed GTM plan can be the difference between success and failure. Here are some...
