Addressing CMO Frustrations: Overcoming Lack of Strategy and Experience in In-House Marketing Teams

by Sueli Vieira | Sep 18, 2023 | Uncategorized

Chief Marketing Officers (CMOs) are tasked with driving marketing success and achieving business objectives. However, many CMOs find themselves frustrated with their in-house marketing teams due to a lack of strategy and experience. In this SEO-friendly blog post, we...

Common Mistakes Companies Make Hiring Marketing Directors

by Sueli Vieira | Sep 6, 2023 | Uncategorized

One common mistake companies make when hiring marketing leadership is offering high salaries while providing limited resources and budget for actual execution of the work. This scenario repeats itself time and time again in our industry. Prospective clients often...

Maximizing Sales Leader Productivity: Collaborating with a Marketing Consulting Firm

by Sueli Vieira | Aug 15, 2023 | Uncategorized

Sales leaders play a critical role in driving revenue growth and achieving business objectives. However, their time and attention are often stretched thin between managing sales teams, meeting targets, and overseeing various operational aspects. To alleviate this...

Experience Matters in Communication, Marketing & Revenue Growth For CEOs

by Sueli Vieira | Aug 7, 2023 | Uncategorized

In the realm of marketing and revenue growth, having a seasoned and innovative leader at the helm can make all the difference. Kristin Colleluori, a partner at Bongo Consulting, is a dynamic professional known for her exceptional leadership and ability to drive...

The Benefits of Marketing Consultants for CMOs: Maximizing ROI and Efficiency

by Sueli Vieira | Jul 28, 2023 | Uncategorized

In the dynamic business landscape, Chief Marketing Officers (CMOs) play a crucial role in optimizing resources and driving financial growth. When it comes to marketing initiatives, CMOs face the decision of relying on an in-house marketing team or engaging the...