by Michael D'Antonio | Jul 28, 2020 | CXO Interviews
How Business Benefits from Sports Marketing With Ross Hollebon A veteran of content and social media strategy for professional sports (NFL, NHL, MLS, ATP World Tennis) and teams (Cleveland Browns, Baltimore Ravens, Washington Football Team, Minnesota Wild) shares the...
by Michael D'Antonio | Jul 27, 2020 | CXO Interviews
Leadership Content Marketing with Intent With Kelley Galloway Social media with leadership content has become the backbone of business’ marketing plan. It needs to offer insights and value your audiences need, and be distributed where they live online. A social media...
by Michael D'Antonio | Jun 23, 2020 | Business Takes
by Marty Focazio. How organizations’ inconsistent use of language impacts efficiency. One of the most important things you can do when developing a coherent way of working is to think hard about the language used to describe things and ways of doing things. It is...
by Michael D'Antonio | Jun 14, 2020 | Business Takes
Performance marketing is all about achieving measurable results from your marketing campaigns. Here are five steps you can take to eliminate guesswork and improve your performance marketing efforts: Set clear goals: Before you start any campaign, you need to clearly...
by Michael D'Antonio | May 14, 2020 | Business Takes
Or are they still not shooting for the same bullseye? In a global study less than a decade ago, 73% of CEOs surveyed thought marketers lack business credibility and are not the business growth generators they should be. 600 large corporation and SMB CEOS and...
