Multifaceted Marketing Strategy Succeeds
In Highly competitive industry
Client: Snap.Build
Strategy creation increased website traffic, lead generation, and brand awareness
Background
Snap.Build is a startup company that specializes in developing software solutions for the construction industry. Their main product is a project management tool that streamlines communication and coordination between contractors, subcontractors, and project owners. Snap.Build’s target audience is construction companies of all sizes, as well as project owners and managers.
Challenge
Snap.Build faced the challenge of reaching its target audience and building brand awareness in a highly competitive market. The construction industry is traditionally slow to adopt new technology, and there are many established players in the market. Therefore, Snap.Build needed a comprehensive marketing strategy to differentiate itself and generate interest in its products.
Strategy
Bongo Consulting developed a multifaceted marketing strategy that included content marketing, social media marketing, and email marketing.
Content Marketing
Bongo Consulting worked with Snap.Build to develop a content marketing plan that targeted its ideal customers. They identified pain points that construction companies experience and developed content that addressed these issues. This included blog posts, case studies, and white papers. Bongo Consulting also optimized Snap.Build’s website with relevant keywords to improve search engine rankings.
Social Media Marketing
Bongo Consulting developed a social media marketing plan that focused on building relationships with construction companies on social media platforms. They identified and engaged with industry influencers and thought leaders, shared relevant content, and participated in online discussions. They also developed social media advertising campaigns to drive traffic to Snap.Build’s website.
Email Marketing
Bongo Consulting created an email marketing campaign that targeted construction companies and project owners. The campaign included newsletters, product updates, and promotional offers. The goal was to keep Snap.Build top-of-mind with potential customers and encourage them to visit the website and learn more about the company’s products.
Results
Bongo Consulting’s marketing strategy resulted in increased website traffic, lead generation, and brand awareness for Snap.Build.
Website Traffic
After implementing the content marketing and social media marketing strategies, Snap.Build’s website saw a significant increase in traffic. Organic search traffic increased by 35%, while social media traffic increased by 50%. The website also saw a 40% increase in referral traffic.
Lead Generation
The email marketing campaign resulted in a 25% increase in leads for Snap.Build. The company also saw an increase in demo requests and inquiries about its products.
Brand Awareness
Snap.Build’s social media following increased by 75%, and the company’s brand awareness improved significantly. Bongo Consulting’s outreach efforts resulted in mentions in industry publications and blogs, which further increased brand visibility.
Conclusion
Bongo Consulting’s marketing strategy helped Snap.Build overcome the challenges of building brand awareness in a competitive market. By developing targeted content, engaging with industry influencers, and leveraging email marketing, Snap.Build saw significant increases in website traffic, lead generation, and brand awareness. As a result, the company was able to position itself as a leading provider of software solutions for the construction industry.
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Organic search traffic increase
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social media traffic increase
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increase in website's referral traffic
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