Chief Marketing Officers (CMOs) are tasked with driving marketing success and achieving business objectives. However, many CMOs find themselves frustrated with their in-house marketing teams due to a lack of strategy and experience. In this SEO-friendly blog post, we will delve into the common frustrations faced by CMOs and explore strategies to overcome these challenges, empowering them to build efficient and successful marketing teams.

1. Developing a Clear Marketing Strategy: A major frustration for CMOs is the absence of a clear and cohesive marketing strategy within their in-house teams. Without a well-defined strategy, marketing efforts lack direction and fail to produce desired outcomes. To address this issue, CMOs should focus on creating a comprehensive marketing plan that aligns with business objectives. This plan should outline target markets, value propositions, key messaging, and measurable goals. By establishing a strategic framework, CMOs can provide their teams with clear guidelines and set the stage for success.

2. Expanding Skill Sets and Expertise: In-house marketing teams often face limitations in terms of skill sets and expertise, leading to frustration among CMOs. To overcome this challenge, CMOs can invest in professional development programs for their teams. Training sessions, workshops, and industry certifications can enhance the skill sets of team members and keep them up-to-date with the latest marketing trends and technologies. Additionally, bringing in external experts or consultants can provide specialized knowledge and bridge any gaps in experience, supporting the team’s growth and capabilities.

3. Embracing Data-Driven Decision-Making: In today’s data-rich environment, CMOs expect their teams to leverage data for informed decision-making. However, many in-house teams struggle to collect, analyze, and interpret data effectively. CMOs can address this frustration by promoting a data-driven culture within the team. Encouraging the use of analytics tools and implementing regular reporting and analysis processes can enable the team to gather actionable insights, optimize marketing campaigns, and demonstrate the impact of their efforts.

4. Encouraging Innovation and Creativity: CMOs often feel frustrated when their in-house teams lack innovation and fail to generate fresh ideas. To foster a culture of creativity, CMOs can encourage team members to explore new approaches and stay updated with industry trends. Providing opportunities for brainstorming sessions, cross-functional collaboration, and knowledge-sharing can spark creativity and encourage team members to think outside the box. Additionally, CMOs can foster an environment where risk-taking is encouraged, allowing team members to test new strategies and learn from both successes and failures.

5. Emphasizing Collaboration and Communication: CMOs may experience frustration when communication and collaboration within the in-house team are lacking. Effective communication channels and regular team meetings are essential for sharing ideas, aligning on goals, and ensuring everyone is on the same page. CMOs can implement project management tools and collaboration platforms to facilitate efficient communication, document sharing, and task tracking. By fostering a culture of open and transparent communication, CMOs can overcome frustrations stemming from misalignment and ensure smooth collaboration within the team.

Conclusion: CMOs’ frustrations with their in-house marketing teams can be addressed by implementing strategic measures to overcome challenges related to lack of strategy and experience. By developing a clear marketing strategy, expanding skill sets, embracing data-driven decision-making, encouraging innovation, and prioritizing collaboration and communication, CMOs can transform their in-house teams into efficient and successful marketing powerhouses. Through these efforts, CMOs can overcome frustrations, drive marketing excellence, and achieve tangible business results.

Bongo can help fill the gap internally and bring experts to the table working with you. Learn more here:

Kristin Colleluori is a Partner at Bongo Consulting and has over 25 years experience leading clients successfully. She can be reached at