Growing Target Audience & Lead Generation for
B2B Professional Services Firm
Client: Cipperman Compliance
Digital Marketing amplified firm’s expert content & thought leadership
Background
A leading independent provider of financial compliance services to wealth managers, RIAs, broker-dealers, and regulated fintech companies, Cipperman Compliance’s marketing efforts were decidedly traditional, referral-based, and not growing at the rate expected.
Challenge
Cipperman’s core target audiences had little awareness about the firm, and they were not able to generate enough leads through their current marketing efforts.
Solution
Improved Cipperman’s online presence across search and digital platforms and developed a digital marketing strategy to amplify the firm’s expert content and create online awareness, consideration, and targeted engagement.
The first step was to revamp Cipperman Compliance’s website to make it more user-friendly and informative. This included creating new content for the site, optimizing it for search engines, and making it mobile-friendly.
We developed a content marketing plan for Cipperman Compliance. The plan included creating blog posts, whitepapers, and case studies that provided insights into regulatory compliance and highlighted Cipperman Compliance’s expertise in the field. The content was optimized for search engines and shared on social media to generate awareness and drive traffic to the website.
We also implemented a pay-per-click (PPC) advertising campaign for Cipperman Compliance.
Results
Bongo Consulting’s marketing efforts helped Cipperman Compliance achieve significant results. Within the first six months of the campaign, Cipperman Compliance saw a 40% increase in website traffic and a 20% increase in leads generated through the website. The PPC campaign generated a 15% conversion rate, and the lead nurturing program resulted in a 25% increase in conversions from leads to clients.
Conclusion
Bongo Consulting’s comprehensive marketing strategy for Cipperman Compliance helped the firm achieve its marketing goals by generating awareness, driving traffic to the website, and increasing leads and conversions. By utilizing a mix of digital marketing tactics, Bongo Consulting was able to help Cipperman Compliance establish itself as a leading compliance consulting firm and drive revenue growth.
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increase in website traffic in six months
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increase in leads generated through the website
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increase in conversions from leads to clients
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