Strategic Marketing Planning helps Non-Profit Improve Digital Engagement

Background

The Pennsylvania Association for Justice (PAJ) is a non-profit organization that advocates for the rights of individuals and families in the legal system. The organization provides support and resources to attorneys who specialize in personal injury law, medical malpractice, and other types of civil litigation. With a mission to promote justice and fairness in the legal system, PAJ wanted to enhance their digital presence to better serve their members and the public.

Challenge

PAJ approached Bongo Consulting, a full-service digital marketing agency in Collingswood NJ, to help them improve their website and digital marketing strategy. The organization faced several challenges that needed to be addressed, including outdated website design, lack of engagement with members and prospects, and low visibility in search engine rankings.

Solution

Bongo Consulting took a comprehensive approach to improving PAJ’s digital presence, starting with a website redesign that incorporated modern design elements and streamlined navigation. The new design emphasized the organization’s mission and key services, making it easier for users to find the information they needed.

To increase engagement with members and prospects, Bongo Consulting developed a content strategy that included a mix of blog articles, videos, and social media posts. The content focused on topics relevant to PAJ’s target audience, such as updates on legal cases and legislative news. Bongo Consulting also created a members-only portal that provided exclusive access to resources and events.

To improve search engine rankings, Bongo Consulting conducted a comprehensive SEO audit and implemented a series of technical optimizations to improve site speed, mobile-friendliness, and search engine indexing. The agency also developed a link-building strategy that included outreach to relevant industry influencers and publications.