Business Valuation

Industry: Financial Services > Business Valuation

Strategic Marketing Platform Re-Energizes Legacy Brand

A business valuation firm sought to break out of a reliance on old school business development, trade shows and diminishing referral sources to increase client acquisition and new project revenue.

The decision to partner with Bongo and implement a strategic marketing-sales plan became increasingly valuable in the face of the 2017 Tax Cuts and Jobs Act making significant estate tax regulation changes.

The Bongo strategy team undertook a comprehensive Discovery program with industry and competitor GAP analyses, marketing technology foundation audit and stakeholder interviews, and then developed a comprehensive annual marketing-sales strategy plan.  

We developed an implementation schedule that emphasized development of a firm-wide thought leadership content library; cross platform digital distribution; Google search and PPC campaigns built around new valuation services; and then managed the tactical execution as outsourced CMO.

Strategic Deliverables

  • Industry / Competitor Analysis
  • Business Marketing Strategy
  • Brand Positioning & Messaging
  • Personas & Buyer Journey Mapping
  • Thought Leadership Content
  • Paid Digital Campaigns & Management

What Really Matters

  • Revenue and number of referrals increased
  • New sales funnel of leads and conversions
  • Project revenue exceeding client KPIs