Industry: Auto/Truck Aftermarket, Outdoor Recreation
Launch of Category-Defining, All-In-One Cargo Innovation
Global manufacturing and technology executive Ken Camarco saw a market need and opportunity, and seized it. He envisioned a new category of cargo carriers that would improve safety, productivity and ease of use, while reducing risk of injury.
Ken invented an all-in-one, lift-assisted mobile cart and carrier that you can take anywhere and attach to any vehicle. AND use as an adjustable workstation. Applicable for professional trades, DIY and consumers for effortless cargo loading and hauling.
To turn his vision into reality, he assembled a world-class team of advisors to help execute and produce Boundless™ Cargo Carriers.
David Thompson had the pleasure of working with Ken from the inception of Boundless™, collaborating on company and product branding, messaging, marketing strategy and website.
This mobile, lift-assisted cargo carrier and workstation is designed for work, for life, for adventure. Life Unlimited™.
- Brand and Product Marketing Strategy
- Company Branding and Messaging
- Website Development
What Really Matters
“Working with David was invigorating. He immediately captured the essence of the innovation and worked collaboratively to condense my ideas into a simplified and compelling marketing message. David is a partner in all respects, including pushing back on ideas to ensure consistent focus and not dilute from the core brand mission and message.” — Ken Camarco, Owner