American Hearing Aid Associates

Industry: Healthcare > Audiology

Launch of a New Consumer-Facing Hearing Health Brand 

To expand its national network of audiology partners, the American Hearing Aid Associates felt it needed to evolve and re-brand in a new direction to expand its network of Audiology partners.

David Thompson led the brand communications consulting for the Hanson Design team that conceived a new consumer-facing website for AHAA and companion blog that offered consumers a robust hearing health resource destination.

Thompson helped strategize, brand, launch and grow awareness of the new Second Sense Hearing Solutions website, and companion online resource center, People Hearing Better.

The comprehensive strategy and marketing plan re-established relevance for AHAA to recruit new Audiologists, and offered consumers a new gateway to hearing health information.

Strategic Deliverables

  • Brand Naming & Story
  • Integrated Marketing Strategy
  • Blog Branding Development
  • Public Relations

What Really Matters

  • New consumer branded website and resource center that increased AHAA’s value to members and consumers