Veritus Group

Operating as a Fully Embedded Marketing Team to Drive Growth

The Situation

Veritus Group is a leading fundraising consulting firm serving nonprofits across the U.S. and internationally.

As the business grew, so did the complexity of its marketing needs. Multiple offerings, audiences, and regions required consistent execution across channels, along with strong alignment to sales and revenue goals.

Rather than building out a large internal team, Veritus needed a partner who could step in and fully own marketing, from strategy through execution, while supporting both U.S. and European sales efforts.

Approach

Bongo operates as Veritus Group’s full marketing team, providing both strategic leadership and hands-on execution across all channels.

We built a structure that supports ongoing growth while integrating directly with internal stakeholders:

• Full marketing ownership and execution
  Act as an embedded team responsible for planning, prioritization, and day-to-day execution across all marketing efforts.
• Demand generation and lead strategy
  Develop and execute programs to drive qualified leads for both Veritus Group Academy (VGA) and consulting services.
• Sales alignment and support
  Partner closely with U.S. and European sales teams to ensure marketing efforts support pipeline development, outreach, and conversion.
• Email, database, and lifecycle marketing
  Organize and optimize HubSpot, segment audiences, and execute targeted email campaigns to drive engagement and nurture prospects.
• Conferences and events
  Plan and support conference strategy, including promotion, materials, and follow-up to maximize impact and lead generation.
• Content and channel execution
  Manage social media, blog content, webinars, podcasts, and one-pagers to build visibility and reinforce thought leadership.
• Paid media and affiliate programs
  Execute paid campaigns and affiliate initiatives to expand reach and drive new audience acquisition.
• Systems and infrastructure optimization
  Execute paid campaigns and affiliate initiatives to expand reach and drive new audience acquisition.

Continuously improve marketing systems, processes, and data organization to support scalability and performance.

Impact

Veritus now has a fully functioning marketing team without the overhead of building one internally.

Marketing is aligned with sales, consistently executed across channels, and actively contributing to lead generation, pipeline growth, and brand visibility.

Bongo provides the structure, consistency, and execution needed to support both day-to-day activity and long-term growth.

Proof

• Full-service marketing team operating across strategy, execution, and optimization
• Consistent lead generation support for both academy and consulting offerings
• Integrated marketing efforts aligned with U.S. and European sales teams
• Organized and optimized HubSpot for better segmentation, tracking, and lifecycle marketing
• Ongoing execution across email, social, webinars, podcasts, and content
• Conference and event strategy supporting visibility and lead capture
• Paid media and affiliate programs driving expanded reach and new audience acquisition
• Continuous production of sales materials and content to support growth

Takeaway

Building an internal marketing team takes time, resources, and ongoing management.

By stepping in as a fully embedded partner, Bongo provides the structure, expertise, and execution needed to run marketing as a true function of the business.

From strategy through execution, we operate as an extension of the team, helping companies move faster, stay consistent, and grow with confidence.