Managing Innovation for Global Brands
Brand Leadership
Media & Entertainment
Marketing planning, product launches, leading execution
Brands
NBC, YouTube, Major League Baseball, Comcast, Microsoft, Cablevision, The Washington Post, Gannett/Tegna, Bell Canada, Bloomberg, Tribune Publishing, Warner Music Group, Nintendo, WebMD, Scripps Networks Interactive, FujiFilm USA
Experience
Managed multi-disciplinary team of 12 for NBC’s best-of-breed TV Everywhere consumer experience built on a uniform technology stack with the flexibility to meet the divergent needs of Bravo, Style, and USA networks.
Enabled YouTube executive leadership to equip and empower video creators with platform knowledge and capabilities by development of “Creator Academy”.
Led consulting engagement for Comcast set to improve website user navigation, simplify access to information, and reduce customer-service call volume for key Comcast services: Wifi, Xfinity Home Security, Constant Guard Security Suite, and comcast.com.
Customer Success lead for Media and Entertainment vertical at Adobe – Marketing Cloud. Charged with technology implementation, feature customization, and usage optimization across key media and entertainment clients including Cablevision, The Washington Post, Gannett/Tegna, Bell Canada, Bloomberg, Tribune Publishing, WebMD, Warner Music Group, Scripps Networks Interactive.
Led cross functional team in UX, design, and content creation for an optimized and reimagined Nintendo USA gaming ecommerce experience.
Led creation of Fujifilm USA photo sharing brand including all branding elements, website, and digital advertising.
Global Digital Brands
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