Best Practices of Industry Leaders in a Digital Business World
The “new normal” evolves daily, and the CXO interview series features conversations with thought provokers, problem dissectors and idea innovators who guide C-Suiters, business owners and entrepreneurs on new and better ways of working. Every business should have a scalable digital marketing foundation; these industry leaders share perspectives on how optimize the foundation to pivot, reimagine and grow.
What Happens after Digital Transformation?
With Marty Focazio and Jeff Dailey
If you’re still talking about Digital transformation, you’re behind the curve. How technology is mis-used — and should be used to enable new ways of working — is covered by leaders in technology consulting and Big Law.
Expertise: Tech Productivity Consulting, Legal Services, Business Litigation
How Business Benefits from Sports Marketing
With Ross Hollebon
A veteran of content and social media strategy for professional sports (NFL, NHL, MLS, ATP World Tennis) and teams (Cleveland Browns, Baltimore Ravens, Washington Football Team, Minnesota Wild) shares the digital innovations that business adopt.
Expertise: Sports Content Strategy, Customer Engagement, College Communications
Leadership Content Marketing with Intent
With Kelley Galloway
Social media with leadership content has become the backbone of business’ marketing plan. It needs to offer insights and value your audiences need, and be distributed where they live online. A social media and content marketing consultant with deep expertise discusses leadership content strategy.
Expertise: Thought Leadership, Social Media Strategy, Content Optimization
Innovation in Insurance Risk Management
With Rafael Haciski, Esq.
A VP of Healthcare for Johnson Kendall Johnson shares insights on business insurance and risk management and how it has evolved post-COVID, and provides invaluable guidance (as an attorney as well) that will mitigate exposures in the new normal.
Expertise: Insurance, Risk Management
Why Design Should Be In The C-Suite
With Johnny Bilotta
What is “design thinking” and why is it critical for C-suite decision-making? A recognized UX/UI expert and tech innovator talks about design in the macro sense, and how pharma clinical trial technology and tracking is woefully behind the tech curve.