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Why Strategic Content Planning Is Essential To Business Success

Acquisition & Retention, Communications Strategy, Content Marketing, Digital Storytelling, Marketing Strategy, Social Media Marketing

So many marketing teams create content on the fly. It’s hard to put together a content plan when competing demands eat up your time. We advocate for bumping content planning up to the top of your priorities. This includes multi-media leadership content, online...

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What is a Fractional CMO and Does My Business Need One?

Agency of Record, Client-Agency Relationship, Communications Strategy, Customer Satisfaction, Digital Storytelling, Marketing Strategy, Specialization

While many B2B businesses seek help from traditional marketing consultants, their assistance may not be enough to fully overcome complex branding and digital strategy challenges. Without strong marketing leadership, the best laid plans will fail during execution—if...

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Optimize Digital Marketing & Public Relations with a ‘Post-Placement’ Checklist

Communications Strategy, Digital Storytelling, Public Relations

 How to Leverage Successful PR Placement 1. Linktag, when possible. Digital-first news sources have policies in place around “link-tagging”, or how they embed references to company names, sources, and citations. Reporters don’t always know what these policies are, so...

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Earned Media: The ‘Sliced Bread’ of Marketing

Communications Strategy, Corporate Communications, Digital Storytelling, Marketing Strategy, Public Relations

by Anthony Stipa. As brands search for ways to elevate their message through noisy modern mediums, there’s a tried-and-true tactic that’s been around as long as, if not longer than, sliced bread. And it should have a place in your 2021 marketing budget. With a modest...

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Recent Posts

  • Why Strategic Content Planning Is Essential To Business Success
  • Marketing Advisor Vs. Marketing Agency: Which One Is Right For You?
  • What is a Fractional CMO and Does My Business Need One?
  • The Future of Client Management Is Partnership
  • The Four Pillars of Your Digital Foundation- Why You Can’t Ignore Them

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Strategic Business Assessment

We will provide recommendations on your digital properties, discuss business goals and share our expertise to see if we are aligned to potentially work together.

Email us at success@bongoconsulting.com
Phone 856-425-0410

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