Question – What’s the difference between executives and entrepreneurs who create thriving businesses vs. leaders that can’t progress companies out of survival mode? A – Idea/Vision + B – Guts to go for it + C – Major supporting talent + D – Performance marketing...
Or are they still not shooting for the same bullseye? In a global study less than a decade ago, 73% of CEOs surveyed thought marketers lack business credibility and are not the business growth generators they should be. 600 large corporation and SMB CEOS and...
Whether you want your customers to return through paywalls or doors, businesses right now should prioritize positive customer experience and the difference business. It not only creates separation from competitors, it can speed a return to profitability, and...
“You're never going to kill storytelling, because it's built into the human plan. We come with it. (Margaret Attwood) Just how long has the art of storytelling been around? Let’s go back in time. You might think the telegraph machine, the typewriter? No, let’s go way...
It’s an image we’ve seen play out on television and in movies for decades: A breaking news bulletin comes into the local newspaper or TV newsroom. In the smoky back-office, a gruff editor chomping on a cigar gets the word and barks out a command to get their best...