Insights
Smart Customer Experience = Higher ROI
Whether you want your customers to return through paywalls or doors, businesses right now should prioritize positive customer experience and the difference business. It not only creates separation from competitors, it can speed a return to profitability, and...
How Storytelling & Content Marketing Builds 2020
“You're never going to kill storytelling, because it's built into the human plan. We come with it. (Margaret Attwood) Just how long has the art of storytelling been around? Let’s go back in time. You might think the telegraph machine, the typewriter? No, let’s go way...
Storytellers: 5 Ways A Journalist Will Boost Your Content Marketing
It’s an image we’ve seen play out on television and in movies for decades: A breaking news bulletin comes into the local newspaper or TV newsroom. In the smoky back-office, a gruff editor chomping on a cigar gets the word and barks out a command to get their best...
Podcast: Build A Culture of Connection
Business Success is invariably based on personal brand and quality of relationships. In session 1 of the Brand to Expand podcasts, Philly-based entrepreneur and leadership connector Mike Regina describe how to build a "Culture of Connection" through Intentionality,...