Insights
Earned Media: The ‘Sliced Bread’ of Marketing
by Anthony Stipa. As brands search for ways to elevate their message through noisy modern mediums, there’s a tried-and-true tactic that’s been around as long as, if not longer than, sliced bread. And it should have a place in your 2021 marketing budget. With a modest...
Eliminate Guesswork: 5 Steps to Performance Marketing
Question – What’s the difference between executives and entrepreneurs who create thriving businesses vs. leaders that can’t progress companies out of survival mode? A – Idea/Vision + B – Guts to go for it + C – Major supporting talent + D – Performance marketing...
A Coherent Way of Working
by Marty Focazio. How organizations' inconsistent use of language impacts efficiency. One of the most important things you can do when developing a coherent way of working is to think hard about the language used to describe things and ways of doing things. It is...
Do CEOs Now Trust Marketers?
Or are they still not shooting for the same bullseye? In a global study less than a decade ago, 73% of CEOs surveyed thought marketers lack business credibility and are not the business growth generators they should be. 600 large corporation and SMB CEOS and...
Are We on The Same Page Here?
I’ve been approached recently by Marketing Directors and VPs of companies looking for business consultation on the current situation. There are no rulebooks or marketing strategies to recommend for the current environment. We are all searching for answers, ways to...
From Customer Experience to Human Experience
Customer Experience (CX) isn't enough. We map a Human Experience (HX). The world of business is rife with customers lost and companies closed because of preventable breakdowns in customer experience. The broken customer journey starts with poor management but...
Smart Customer Experience = Higher ROI
Whether you want your customers to return through paywalls or doors, businesses right now should prioritize positive customer experience and the difference business. It not only creates separation from competitors, it can speed a return to profitability, and...
How Storytelling & Content Marketing Builds 2020
“You're never going to kill storytelling, because it's built into the human plan. We come with it. (Margaret Attwood) Just how long has the art of storytelling been around? Let’s go back in time. You might think the telegraph machine, the typewriter? No, let’s go way...
Storytellers: 5 Ways A Journalist Will Boost Your Content Marketing
It’s an image we’ve seen play out on television and in movies for decades: A breaking news bulletin comes into the local newspaper or TV newsroom. In the smoky back-office, a gruff editor chomping on a cigar gets the word and barks out a command to get their best...
Podcast: Build A Culture of Connection
Business Success is invariably based on personal brand and quality of relationships. In session 1 of the Brand to Expand podcasts, Philly-based entrepreneur and leadership connector Mike Regina describe how to build a "Culture of Connection" through Intentionality,...