Earned Media: The ‘Sliced Bread’ of Marketing

Earned Media: The ‘Sliced Bread’ of Marketing

Earned Media: The ‘Sliced Bread’ of Marketing by Anthony Stipa. As brands search for ways to elevate their message through noisy modern mediums, there’s a tried-and-true tactic that’s been around as long as, if not longer than, sliced bread. And it should have a place...