I’ve been approached recently by Marketing Directors and VPs of companies looking for business consultation on the current situation. There are no rulebooks or marketing strategies to recommend for the current environment. We are all searching for answers, ways to...
Customer Experience (CX) isn't enough. We map a Human Experience (HX). The world of business is rife with customers lost and companies closed because of preventable breakdowns in customer experience. The broken customer journey starts with poor management but...
Whether you want your customers to return through paywalls or doors, businesses right now should prioritize positive customer experience and the difference business. It not only creates separation from competitors, it can speed a return to profitability, and...